Data Privacy Statement 

We appreciate your interest in our company. Data protection is of particular importance to the management of Einkaufsbüro Deutscher Eisenhändler GmbH (Purchasing and Marketing Association, E/D/E). The Internet pages of E/D/E can generally be used without providing any personal data. However, if a data subject wishes to use specific services of our company through our website, personal data processing may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of the data subject, always takes place in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection provisions applicable to E/D/E. Through these data Protection Statement, our company seeks to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of these data Protection Statement.

E/D/E has implemented numerous technical and organisational measures as the controller in order to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions may generally have security gaps so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us in alternative ways, for example by telephone.

1. Name and address of the controller

The controller as defined by the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Einkaufsbüro Deutscher Eisenhändler GmbH

EDE Platz 1

42389 Wuppertal

Germany 

Phone: +49 202 6096-12 89

E-Mail: webkontakt@ede.de

Website: www.format-quality.com

2. Name and address of the Data Protection Officer

The controller’s Data Protection Officer for the processing is: 

Bernd Zimmer

Dieselstraße 45

42389 Wuppertal

Germany

E-Mail: datenschutz@ede.de

Website: www.format-quality.com

Every data subject may contact our Data Protection Officer at any time with any questions or suggestions regarding data protection.

3. Cookies

The websites of the E/D/E use cookies. Cookies are text files that are filed and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual's browser from other Internet browsers that contain other cookies. A particular web browser can be recognised and identified by the unique cookie ID.

By using cookies, E/D/E can provide users of this website with more user-friendly services that would not be possible without setting the cookie.

By means of a cookie the information and offers on our website can be optimised in terms of the user. Cookies allow us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies need not re-enter their access data each time they visit the website, as this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject may prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently prevent the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of E/D/E collects a series of general data and information every time the website is accessed by a data subject or an automated system. This general data and information is stored in the log files of the server. The collection may include (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the Website from which an accessing system accesses our website (so-called referrers), (4) the sub-websites which can be accessed via (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.

When using this general data and information, E/D/E does not draw conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) to optimise the content of our website and the advertising for it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information are therefore analysed statistically and evaluated further by E/D/E with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the opportunity to register on the website of the controller by providing personal data. The personal data to be transmitted to the controller is derived from the specific input mask used for the registration. The personal data entered by the data subject will be collected and stored solely for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a package service provider, which also uses the personal data only for internal use attributable to the controller.

By registering on the website of the controller, the IP address of the data subject assigned by the Internet service provider (ISP) and the date and time of registration are also stored. The storage of these data takes place against the backdrop that this is the only way to prevent misuse of our services, and, in case of need, these data make it possible to investigate committed offenses. In this respect, the storage of these data is required to safeguard the controller. A disclosure of these data to third parties does not occur, unless there is a legal obligation to disclose or the disclosure is used for prosecution.

The registration of the data subject who is voluntarily providing personal data is used by the controller to provide the data subject with content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data given at registration at any time or to delete it completely from the database of the controller.

At any time upon request, the controller provides information to each data subject as to which personal data about the data subject are stored. Furthermore, the controller corrects or deletes personal data upon the request or reference of the data subject, provided this does not conflict with any statutory storage requirements. All of the controller’s employees, who are responsible for data in this context are available to the data subject as a contact person. 

6. Contact possibilities via the website

Due to legal regulations, the website of E/D/E contains information that enables us to contact our company quickly and to communicate directly with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically stored. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of these personal data to third parties.

7. Rights of the data subject

a)    Right to confirmation

As granted by the European regulators, each data subject has the right to ask the controller to confirm whether personal data that concerns him is being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may contact an employee of the controller at any time.

b)    Right to access/ information

Any data subject affected by the processing of personal data has the right granted by the European regulators to obtain information from the controller free of charge on the personal data stored about him and a copy of that information at any time. Furthermore, the European regulators have provided the data subject with the following information:

the processing purposes;

the categories of personal data being processed;

the recipients or categories of recipients to whom the personal data have been disclosed or are yet to be disclosed, in particular to recipients in third countries or at international organizations; 

if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration;

the existence of a right to correction or deletion of the personal data concerning him or a restriction of the processing by the controller or of a right to object to such processing;

the existence of a right to complain to a supervisory authority;

if the personal data are not collected from the data subject: All available information on the source of the data;

the existence of automated decision-making including profiling under Art. 22 (1) and (4) of the GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended impact of such processing on the data subject.

Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organisation. If that is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right to information, they may contact an employee of the controller at any time.


c)    Right to rectification

Any data subject affected by the processing of personal data has the right granted by the regulators to demand the immediate rectification of inaccurate personal data concerning him. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject wishes to exercise the right of rectification, he/she may contact an employee of the controller at any time.


d)    Right to erasure (right to be forgotten)

Any data subject affected by the processing of personal data shall have the right granted by the regulators to ask the controller to immediately erase the personal data concerning him/her, provided that one of the following reasons applies and the processing is not required:

The personal data was collected for such purposes or otherwise processed for purposes that are no longer necessary.

The data subject revokes his/her consent on which the processing was based pursuant to Art. 6 (1) (a) of the GDPR or Art. 9 (2) (a) of the GDPR and lacks any other legal basis for the processing.

The data subject objects to the processing pursuant to Art. 21 (1) of the GDPR, and there are no legitimate reasons for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) of the GDPR.

The personal data was processed unlawfully.

The deletion of personal data is necessary to fulfil a legal obligation under European Union or national laws to which the controller is subject.

The personal data was collected with regard to information society services offered pursuant to Art. 8, para. 1 of the GDPR.

If one of the above reasons applies and a data subject wishes to arrange for the deletion of the personal data stored with E/D/E, he/she may contact an employee of the controller at any time. The employee of E/D/E shall arrange for the deletion request to be fulfilled immediately.

If the personal data has been made public by E/D/E and if our company as the controller is responsible for the erasure of personal data in accordance with Art. 17, para. 1 of the GDPR, E/D/E will take appropriate measures considering the available technology and the implementation costs, including technical means, and inform other controllers who processed the published personal data that the data subject has requested that these other controllers delete all links to these personal data or copies or replications of these personal data, if the processing is not necessary. The employee of E/D/E shall arrange what is necessary in the individual case.


e)    Right to restriction of processing

Any data subject affected by the processing of personal data has the right, as granted by the European regulators, to request that the controller restrict the processing if one of the following preconditions exists:

The data subject contests the accuracy of the personal data for a period of time that allows the controller to check the accuracy of the personal data.

The processing is unlawful and the data subject refuses to delete the personal data but instead requests the restriction of the use of the personal data.

The controller no longer needs the personal data for the purposes of processing, but the data subject requires them to assert, exercise or defend legal claims.

The data subject has lodged an objection to the processing pursuant to Art. 21, para. 1 of the GDPR, and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject. 

If one of the above preconditions is met and a data subject wishes to request the restriction of personal data stored with E/D/E, he/she may contact an employee of the controller at any time. The employee of E/D/E shall initiate the restriction of the processing.


f)     Right to data portability

Any data subject affected by the processing of personal data has the right granted by the European regulators to obtain the personal data the data subject provided to a controller in a structured, conventional and machine-readable format. The data subject also has the right to transfer these data to another controller without hindrance by the controller to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 (1) (a) of the GDPR or Art. 9 (1) (b) 2 (a) of the GDPR or on a contract pursuant to Art. 6 (1) (b) of the GDPR and processing takes place by means of an automated process, unless the processing is necessary for the performance of a task in the public interest or in the exercise of public authority, which has been assigned to the controller.

Furthermore, by exercising his/her right to data portability under Art. 20 (1) of the GDPR, the data subject has the right to see that the personal data are transmitted directly from one controller to another controller, provided this is technically feasible and this does not affect the rights and freedoms of other persons. In order to assert the right to data portability, the data subject can contact an employee of E/D/E at any time.


g)    Right to objection
Any data subject affected by the processing of personal data shall have the right granted by the European regulators to lodge an objection to the processing of personal data at any time, for reasons arising from her particular situation, pursuant to Art. 6 (1) (e) or f of the GDPR. This also applies to profiling based on these provisions.

E/D/E will no longer process personal data in the event of an objection, unless we can prove that there are compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the purpose of assertion, exercise or defence of legal claims.

If E/D/E processes personal data for direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, to the extent it is associated with such direct marketing. If the data subject objects to E/D/E’s processing for direct marketing purposes, E/D/E will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his/her particular situation, to lodge an objection to the processing of personal data for scientific or historical research purposes or for statistical purposes pursuant to Art. 89, para. 1 of the GDPR, unless such processing is necessary to fulfil a task in the public interest.

To exercise the right of objection, the data subject may directly contact any employee of the Einkaufsbüro Deutscher Eisenhändler GmbH or another employee. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58 / EC, to exercise the right of objection regarding automated procedures using technical specifications.


h)    Automated decisions in individual cases including profiling

Any data subject affected by the processing of personal data shall have the right granted by the European regulators, not to be subject to a decision based solely on automated processing, including profiling, which has a legal impact on her or, in a similar manner, is significantly affected by it; unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State regulations to which the controller is subject, and these regulations provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject ; or (3) occurs with the express consent of the data subject.

If the decision (1) is required for the conclusion or fulfilment of a contract between the data subject and the controller or (2) it takes place with the explicit consent of the data subject, E/D/E shall take appropriate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the controller to express her own opinion and to contest the decision.

If the data subject wishes to assert rights with regard to automated decision-making, he/she can contact an employee of the controller at any time.


i)   Right to revoke a data protection consent
Any data subject affected by the processing of personal data has the right, as granted by the European regulators, to revoke consent to the processing of personal data at any time.

If the data subject wishes to assert the right to revoke consent, he/she may contact an employee of the controller at any time.

8. Privacy policy regarding the use and application of AddThis

The controller has integrated components of AddThis on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of websites via buttons. By moving the mouse over the AddThis component or by clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on more than 15 million websites, and the buttons are displayed over 20 billion times a year, according to the operating company. AddThis is operated by AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website is called up, which is operated by the controller and on which an AddThis component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com In the course of this technical procedure, AddThis is informed about the visit and which specific individual page of this website is used by the information technology system used by the data subject.

Furthermore, AddThis receives information about the IP address of the computer system used by the data subject, the type of browser, the browser language, the website called up before our website, the date and time of the visit of our website. AddThis uses this data to create anonymous user profiles. The data and information transmitted to AddThis in this way enable the company AddThis itself as well as the companies affiliated with AddThis or its partner companies to specifically address the visitors of the controller’s website with personalised and interest-related advertising.

AddThis displays personalised and interest-based advertising based on a cookie set by the company. This cookie analyses the individual surfing behaviour of the computer system used by the data subject. The cookie stores the visits to Internet pages coming from the computer system.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from placing a cookie on the information technology system of the data subject. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.

The data subject also has the option of permanently objecting to the processing of personal data by AddThis. To do this, the data subject must press the opt-out button under the link www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the system of the data subject after an objection, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the Internet pages of the controller may no longer be fully usable by the data subject.

AddThis’ current privacy policy can be found at www.addthis.com/privacy/privacy-policy.

9. Privacy policy for application and use and of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to Internet sites. A web analysis service collects, among other things, data on the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of internet advertising.

The Google Analytics component is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the suffix “_gat._anonymizeIp” for the web analysis via Google Analytics. By means of this addition, Google shortens and anonymises the IP address of the Internet connection of the data subject when accessing our Internet pages from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information collected to evaluate the use of our website, among other things, to compile online reports for us that show the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. The meaning of cookies has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website is called up, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements to be made.

Cookies are used to store personal information, such as access time, the location from which access came and the frequency of visits to our website by the data subject. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. Google considers the installation of the browser add-on as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his/her sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s current privacy policy can be found at www.google.de/intl/de/policies/privacy/ and www.google.com/analytics/terms/de.html. Google Analytics will be explained in more detail under this link: www.google.com/intl/de_de/analytics/.

10. Privacy policy for application and use of Google Remarketing

The controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the Internet user.

The operator of Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing allows us to display advertisements via the Google Advertising Network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the data subject. The meaning of cookies has already been explained above. By setting the cookie, Google will be able to recognise the visitor to our website when he or she subsequently visits websites that are also member of the Google advertising network. Every time a website on which the Google Remarketing service has been integrated, the Internet browser of the data subject automatically identifies itself with Google.

As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user's surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the web pages visited by the data subject. Personal data, including the IP address of the Internet connection used by the data subject, is therefore transferred to Google in the United States of America each time the data subject visits our Internet pages. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the required settings there.

Further information and Google's current privacy policy can be found at www.google.de/intl/de/policies/privacy/.

11. Google Maps

We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which, however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices). The data can be processed in the USA. Data privacy policy: www.google.com/policies/privacy/, Opt-out: adssettings.google.com/authenticated.

12. Privacy policy for application and use of Facebook

The controller has integrated components of Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and network via friendship requests, among other things.

Facebook is operated by Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. The Controller (person responsible for processing personal data) if a data subject lives outside the USA or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component of Facebook. An overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. In the scope of this technical process, Facebook is informed about which specific subpage of our website is visited by the data subject.

If the data subject is logged on to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged on to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such information to be transmitted to Facebook, he or she may prevent the transmission by logging out of his or her Facebook account before calling up our website.

The privacy policy published by Facebook, which is available at de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Privacy Policy for application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform that allows users to share photos and videos and to redistribute such data on other social networks.

Instagram‘s services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective instagram component to download a representation of the corresponding component of instagram. In the course of this technical procedure, Instagram is informed about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognises which specific subpage the data subject visits each time the data subject visits our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned to the data subject's Instagram account by Instagram. If the data subject presses one of the Instagram buttons integrated on our website, the data and information transferred in this way will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website whenever he or she is logged in to Instagram at the same time as accessing our website, regardless of whether or not the data subject clicks on the Instagram component. If the data subject does not wish such information to be transmitted to Instagram, he or she may prevent such transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram's current privacy policy can be found at help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

14. Privacy policy for application and use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the data subject.

If the data subject is logged on to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject visits by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time as accessing our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desired by the data subject, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.

The data protection regulations published by YouTube, which can be accessed at www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

15. Privacy policy for application and use of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection regulations. Shariff was developed for the German computer magazine c't and is published by GitHub, Inc.

Developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Usually, the button solutions provided by social networks already transfer personal data to the respective social network when a user visits a website into which a social media button has been integrated. By using the Shariff component, personal data is only transmitted to social networks when the visitor to a website actively presses one of the social media buttons. Further information on the Shariff component can be found in the computer magazine c't at www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html. The purpose of using the Shariff component is to protect the personal data of visitors to our website and at the same time to enable us to integrate a button solution for social networks on this website.

Further information and GitHub’s current privacy policy can be found at help.github.com/articles/github-privacy-policy/.

16. Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer as defined by Art. 6 para. 1 lit. f. GDPR) we use content or service offers from third parties to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, as well as be linked to such information from other sources.

17. Google Fonts

We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy policy: www.google.com/policies/privacy/, Opt-out: adssettings.google.com/authenticated.

18. Legal basis of processing

Art. 6, I lit. a of the GDPR provides our company with the legal basis for processing operations, during which we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfil a contract to which the data subject is a party, as is the case, for example, in processing operations necessary for the delivery of goods or the provision of any other service or consideration, processing shall be based on Art. 6, I lit. b of the GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of enquiries regarding our products or services. If our company is subject to a legal obligation, which requires the processing of personal data, such as the fulfilment of tax obligations, the processing is based on Art. 6, I lit. c of the GDPR. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or another third party. Then the processing would be based on Art. 6, I lit. d of the GDPR. Ultimately, processing operations could be based on Art. 6, I lit. f, DS-GMO. On this legal basis, processing operations that are not covered by any of the above legal foundations are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the data subject prevail. Such processing operations are particularly allowed us because they have been specifically mentioned by the European regulators. In that regard, a legitimate interest is assumed to exist if the data subject is a customer of the controller (recital 47, second sentence of the GDPR).

19. Legitimate interest in the processing pursued by the controlled or a third party

If the processing of personal data is based on Art. 6, I lit. f of the GDPR, our legitimate interest is carrying out our business for the benefit of all of our employees and our shareholders.

20. Duration for the storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After its expiry, the corresponding data will be routinely deleted, if is no longer required to fulfil the contract or to initiate a contract.

21. Legal or contractual regulations for the provision of personal data; necessity for the conclusion of the contract; obligations of the data subject to provide the personal data; possible consequences for non-provision

We inform you that the provision of personal information is partly required by law (such as tax regulations) or may result from contractual arrangements (such as information about the contractual partner). Occasionally it may be necessary for a contract to be concluded in which a data subject provides us with personal data, which subsequently must be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with her. Failure to provide the personal data would mean that the contract with the data subject could not be finalised. Prior to any personal data being provided by the data subject, the data subject must contact one of our employees. Our employee will inform the individual on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data. 

22. Existence of automated decision-making

As a responsible company, we forego automatic decision-making or profiling.

This Data Privacy Statement has been created by E/D/E.